Bibigo - FIFA Fan Festival Monterrey 2026

For a FIFA World Cup 2026 match in Monterrey, Bibigo introduced a Korean brand to a Mexican audience meeting Korean culture up close for the first time. As Creative Director, I led an activation platform built around three moments: a photo op with monumental Bibigo products, the K-Street Challenge with Ttakji (Korea's most iconic street game), and the Bibi-Box, a sealed mystery kit delivering the taste of Korea into the shopper's hands.

The activation reached over 60,000 attendees, 5,000+ samplings, and 4,000+ branded giveaways, positioning Bibigo as a relevant new entrant in the Mexican market.