For more than 15 years, I’ve led creative strategy, campaign development, activations, and digital experiences for some of the world’s most recognized brands — including Coca-Cola, DIAGEO, Kellogg’s, Ford, KitKat, Sprite, FOREO, and Bimbo.
My projects have focused on building brand equity, driving business results, and connecting with consumers through powerful, insight-driven ideas.
ACTIVATIONS & PROMOS
Pringles - Tienda OXXO
A flagship activation designed to bring the Pringles brand to life in one of the highest-traffic OXXO stores in Monterrey, leveraging the Semana Santa season to maximize visibility and sales. The project included a full creative concept to dress the store inside and out — from exterior branding, stoppers, floor graphics, and electrostatics to digital assets for screens and banners — delivering a disruptive, memorable shopper experience.
As Creative Director, I led the entire ideation, the promotional participation mechanics, and the design of the overall in-store and out-of-store experience, including weekend activations to drive purchase intent and brand love among OXXO shoppers.
La Goliza Coca-Cola
A promotional campaign created to engage consumers around football passion and drive joint consumption of Coca-Cola products and Chili’s menu items. Under the creative concept “La Goliza Coca-Cola”, the idea turned purchases into “goals” that fans could accumulate and exchange for prizes — from daily trivia games to trips to the World Cup.
As Creative Director Copy, I led the entire conceptual development of the campaign and crafted all copywriting across the participation mechanics, prize structure, and storytelling elements, ensuring a cohesive, engaging brand experience.
Brand Creative and Strategist
With over 15 years of experience driving ideas that connect creativity and business for brands like Coca-Cola, Kellogg’s, Sprite, KitKat, DIAGEO, and Ford. I focus on making ideas work across every touchpoint, blending strategic thinking with real cultural relevance.
I’ve partnered with multidisciplinary teams at J. Walter Thompson, Sancho BBDO, TBWA, and Visual Latina, developing campaigns in shopper marketing, BTL, branded content, digital innovation, and brand building.
Drop me a line
Got a brief, an idea or a challenge? Let’s talk about it.