Duelo de Tigres - Zucaritas

A creative battle between classic Zucaritas and Zucaritas chocolate, the “Duelo de Tigres” campaign brought the launch of Zucaritas Mix to life. As Creative Director, I led the development of the flagship activation at OXXO Monterrey, leveraging local pride and brand storytelling to drive engagement and sales.

This collaborative project was recognized with an Effie México 2024, celebrating its strategic impact and effectiveness.