Position: Shopper Creative Director... Agency: Visual Latina The "Duelo de Tigres" campaign marked the exciting launch of Zucaritas Mix, a bold and innovative product from Kellogg's. As the Creative Director, I led the project from concept creation to the development of the campaign's key visual (KV), ensuring a cohesive and impactful narrative. The campaign's highlight was the creation of an iconic flagship store at OXXO Monterrey, designed to immerse consumers in the thrilling world of Zucaritas Mix. This activation not only celebrated the product's debut but also leveraged the cultural pride of Monterrey, known for its fierce passion and loyalty to its teams and traditions. "Duelo de Tigres" achieved remarkable results, capturing the imagination of our audience and setting a new standard for product launches in the category. The campaign's success was recognized with the prestigious EFFIE México 2024, underscoring its creativity, strategic impact, and connection with consumers. Through this campaign, we brought Zucaritas Mix to life, blending excitement, local pride, and innovation into a winning formula.

Position: Digital creative director. Agency: J. Walter Thompson.

Position: Digital creative director... Agency: J. Walter Thompson.... The Last Mask is direct marketing idea that a started a massive PR movement that aimed to rally a nation to make Natalia´s fight the country´s fight by pressuring Government to commit to this law and health institutions to provide the right care. The campaign kicked off with a direct message from Natalia Ponce herself, in the middle of national press conference Natalia surprise all by taking off her mask for the first time in public and in national media. Handing her mask to the press and the nation asking them to wear it so this would be the last mask any Colombian women would have to wear again and that is exactly what every one did creating one of the biggest PR movement in the country.

Position: Digital creative director... Agency: J. Walter Thompson.... Hunger Sounds, with the support of the Colombian Red Cross, aims to be a solution to end hunger with money donated through the website. This is the first sound effects library created with the sounds of hungry stomachs donated by people, that can be downloaded by musicians, producers and audio engineers with a simple donation.

Position: Digital creative director... Agency: Sancho BBDO....